There is a lot of psychological commonality between Utopian world views and Consumerist world views - in that the 'NOW' is always lacking.
IN the consumerist world view, you cannot fix the bed or the couch- you have to throw it out and buy a new one. You cannot work with what you have- because you have no idea how to. The biggest symbol of this that I have ever seen, was in an episode of 'queer eye for the straight guy', when the fashionable men advising the unfashionable man threw his white leather couch off his 3 storey balcony, and bought a new couch. It reaffirmed how the 'metrosexual identity' is inherently a consumerist one, constructed by advertising companies to fuel male consumerism.
The real estate section of the newspaper, as well as the 'home beautiful' and 'Vogue living' magazines are the main modern generators of utopian thought. People create their private paradises at home...
Projected onto an activist canvas, utopian worldviews can mean that we are unable to recognise good in the 'now'- we cannot recognise resources and tools from 'now' that help in the journey towards a better society.
Subscribe to:
Post Comments (Atom)

0 comments:
Post a Comment